The Gym Floor Data platform measures how much each rack, machine and zone on your floor is used, hour by hour, for 30 days, from camera footage. Then it tells you what to buy, move, drop, and when to staff. It starts with a free remote check of the security cameras you already have.
| Station | Peak-hour use | All-day use | Idle hrs / wk |
|---|---|---|---|
| Squat racks (4) | 91% | 58% | 31 |
| Flat benches (3) | 84% | 47% | 42 |
| Cable stations (2) | 77% | 39% | 55 |
| Treadmills (8) | 38% | 21% | 92 |
| Stair climbers (2) | 14% | 6% | 118 |
The Gym Floor Data platform is a camera-based measurement system for gyms, built and sold by A2 Digital. It measures how much each piece of equipment is used, when each zone gets crowded, and how members move around the floor, then turns that into a report an owner can act on. It is sold as a one-time 30-day Floor Study priced to the size of the floor and the cameras it needs, starting with a free remote check of the gym's existing security cameras, with an optional live dashboard after that. No sensors in the equipment, no faces recognised, no member identified.
See which stations run near capacity and which sit idle, by hour. Spend the next budget on the queue, not the catalogue.
Flow data shows where members bunch up and which corners nobody reaches. Move two things; the floor feels bigger without a lease change.
Peak patterns by zone and hour show when to staff the floor and which quiet windows you can sell as off-peak.
Send 5–10 screenshots from your existing security cameras. We tell you which stations and zones they can measure, and send a snapshot analysis if coverage allows.
Good coverage: the study runs remotely on your cameras. Thin coverage: we design and install the few extra cameras the metrics need. Nothing touches the equipment.
Software counts occupancy and movement per station and zone, minute by minute, every day. No faces, no member accounts, no clipboards.
Utilization, peaks, flow, and a short list of what to add, remove, move and when to staff, each with the numbers behind it. Keep it, act on it, or keep the dashboard running.
| Section | What it contains | Decision it supports |
|---|---|---|
| Utilization by station | Occupied share of open hours, peak and all-day, per rack, machine and bench | Replace, duplicate or drop |
| Peak curves by zone | Head-count per zone by hour across the week, with the windows where queues form | Staffing, class scheduling, off-peak pricing |
| Idle map | Stations and corners with the lowest use and the hours they sit empty | Reclaim space, reposition equipment |
| Flow between zones | How members move from cardio to strength to functional, and where paths cross | Layout changes |
| Recommendations | A ranked list: add, remove, move, re-time. Each with the utilization numbers behind it | Budget and partner conversations |
| Benchmark position | Where your stations sit against the published utilization band, once your segment has enough gyms | Sanity check |
PLUS ONE REVIEW CALL TO WALK THROUGH THE FINDINGS. CONTINUOUS CUSTOMERS ALSO GET THE LIVE DASHBOARD AND A MONTHLY SUMMARY.
Find out what your existing cameras can already measure. Honest answer on whether you need more.
30 days of measurement plus the report. Quoted from your floor area, the stations and zones to measure, and any cameras to add.
Live dashboard and a monthly written summary after a Floor Study, priced off the same footprint. Cancel any time.
Often, yes. Send 5 to 10 screenshots from your existing cameras and we will tell you, free, which stations and zones they can measure. If coverage is good enough, the Floor Study runs remotely on your cameras. If it is thin, we design and install the few extra cameras the metrics need. We won't promise your current cameras are enough until we've seen them.
No. The platform counts occupancy and movement at the station and zone level. It does not recognise faces or link activity to member accounts, and it is not a security product.
From the free floor check: a note on what your cameras can measure, plus a snapshot analysis if coverage allows. From a Floor Study: a written report with utilization by station, peak patterns by zone and hour, flow between zones, and specific recommendations on equipment, layout and staffing. Continuous customers also get a live dashboard and a monthly summary.
Yes. The floor check is free, the Floor Study is a one-time purchase priced to your floor (square footage, stations and zones, cameras needed), and you keep the report and any cameras we install. The Continuous dashboard is optional and month to month.
Early patterns show within the first week. The full report follows the 30-day measurement window, because weekend and holiday patterns matter and one week doesn't show them.
Any gym where someone is making equipment, layout and staffing decisions and wants numbers behind them: independent gyms, studios, strength gyms, and multi-location groups. Multi-location pricing is available.
Only anonymised and aggregated, and only once a segment has at least five gyms so no single floor can be inferred. You can opt out of the benchmark pool entirely and still get your own report.
Send five to ten screenshots from your existing security cameras. We tell you which stations and zones they can track, and what a full measurement would add. No cost, no obligation.
Gym Floor Data is a product of A2 Digital