Every figure on this site is one of three things, and each is labelled: a measurement we took, a published benchmark we cite, or an estimate we show our working for.
Gym Floor Data measures equipment and zone occupancy from camera footage, hour by hour, over a study period of about 30 days per gym. Counts are made at the station and zone level; no faces are recognised and no member is identified. Results are anonymised, aggregated across gyms, and published only once a segment has enough gyms that no single one can be inferred.
Our own figures come from floor studies run with the Gym Floor Data platform, a camera-based measurement system. A study places or uses cameras to see each station and zone, then software counts whether a station is occupied and how many people are in a zone, every minute, for the study period.
Where we quote industry figures (revenue per square foot, members per square foot, equipment lifespan), we name the source and the year beside the number, and we show the range when sources disagree rather than picking the one that suits us.
Calculators use your inputs plus stated assumptions. Each one lists its assumptions and lets you change them. An estimate is labelled as one.
It is not a survey of gym owners, not a vendor comparison site, and not a lead list. We don't accept paid placements and we don't rank gym-management software. Where we mention a product, including our own, we say whose it is.
Gym Floor Data is published by the team behind Measurement platform at A2 Digital. We built the measurement system because the owners we talked to were making equipment, layout and staffing decisions on complaints and gut feel, and nobody was publishing what floors actually do. The site exists to publish that, and yes, to let you know measurement is available when a guide ends with "measure it."
Corrections. If a number is wrong or a source has moved, tell us and we'll fix it and note the change on the page.
Send five to ten screenshots from your existing security cameras. We tell you which stations and zones they can track, and what a full measurement would add. No cost, no obligation.
Gym Floor Data is a product of A2 Digital